There are two types of budget durations: lifetime budgets and daily budgets. You can set a lifetime budget, you specify how much you're willing to spend over the entire runtime of your campaign or ad set. When you set your daily budget, you're setting an average daily spend over the course of a week. This means that every day, we'll strive to get roughly your daily budget's worth of the result that you optimized for.
We don’t randomly display your ads on screens and charge you the average market CPM, but we guarantee you that the ads will reach relevant customers with cheaper prices. This results in higher ROI.
To ensure that you’re making the most of your campaign, your dedicated account manager will be responsible for monitoring the campaign performance and help you optimize your ads. Our support team is also 24/7 available to assist you.
