Choose the campaign spending budget that suits you best
There are two types of budget durations: lifetime budgets and daily budgets. You can set a lifetime budget, you specify how much you're willing to spend over the entire runtime of your campaign or ad set. When you set your daily budget, you're setting an average daily spend over the course of a week. This means that every day, we'll strive to get roughly your daily budget's worth of the result that you optimized for.