Go Green with Digital Signage: Save the Environment and Your Resources With Intouch.com

In the last 20 or 30 years, the world has massively changed; and of course, the remarkable technological advancement, in addition to the scientific evolution, is the main reason for the changes happening in all different areas and fields.

In this article, we’ll discuss how Intouch.com’s solution helps to reduce human waste and carbon dioxide emissions. Our business is now more environmentally conscious and adopts more eco-friendly strategies and tools, instead of the common traditional ones that cause significant harm to the environment. One tool that we depend on and has proven its efficiency and adaptability to the market’s fast-paced changes is Digital Signage. 

Why Do We Use Digital Signage?

We use digital signage for its improved operational efficiency and to increase brand awareness in a cost-effective manner. Along with the many benefits that digital signage offers, it is also worth mentioning that it is much more environmentally friendly than traditional tools like print-based advertising. 

Statistics show that:

• Every year, deforestation has a negative impact on around 18 million acres of forest around the world.
• Paper products are made of about 40% of all wood harvested, equating to about 400 million tons of paper produced annually around the world.

And in business…. 

• 45 % of printed documents in offices are thrown away (and around 30% of printed documents are never even picked up at the printer).

• Paper accounts for 70% of all waste generated by enterprises.

• U.S. firms spend more than $120 million per year solely on paper, excluding ink or disposal costs.

So, while using it as our primary marketing strategy, digital signage is also a key component in helping to reduce these numbers drastically, aiming to save the environment and decrease our company’s carbon footprint.

How Do Digital Signages Powered With Intouch.com’s AI-driven Solution Serve the Environment Better than Print-based Advertising?

• Advertisers and retailers can easily change or create new content to be displayed on the in-store screens without the need of any prints, saving millions of papers and trees (as shown in the statistics’ section above).
• The elimination of chemicals, inks, solvents and adhesives wastes of the printing process, which leads to less environmental harm.
• Reducing the amount of methane gas released from landfill decomposition throughout the paper signage cycle.
• Personalized offers, promotions, and recommendations are displayed on the screen, and can be changed on the spot. Posters on the other hand usually get thrown away or dumped only a few weeks after circulation, wasting a significant amount of paper and money.
• Unlike traditional tools, digital signages are delivered and placed only one time to provide information for a lifetime, and it won't need to be replaced anytime soon unless it breaks down. 
• The waste generated from monthly print campaigns conducted in multiple locations has far more significant consequences than setting up a digital signage network that serves several locations.

Despite all the pros, there is always a con…

The production of the digital signage’s main components leaves a one-time eco-footprint as well. But still, it occurs less frequently than with traditional signage. Digital signage also consumes energy and emits emissions as it transmits information, which might cause harm on a smaller scale. But on a larger scale, digital signage leads the way; in an era where advertising content needs to change on a daily basis, its continuous emissions are substantially less polluting than the pollution produced when a printed flyer is replaced and its components are provided.

At Intouch.com, we always aim to serve our community and environment, doing our best to find the best solution to be more eco-friendly.

Summing it up 

In terms of cost, effort, and environmental impact, digital signage outperforms paper. Even though digital signage requires electricity, there are various alternatives for reducing power consumption, as well as activities we are aiming to do in order to reduce it even more.