Personalization: Bringing Online Relevancy Into Store
Our AI-powered platform enables retailers to utilize data to rank and display the right product to the right customer at the right time, providing the same personalized experience that the shopper admires online but in-store, where the final decision is made. This in turn allows more informed customer interactions across channels – empowering the retailer to deliver an enhanced customer experience, thereby boosting retention, revenues, and profitability.
How does it work?
Our platform is powered by an intelligent decision engine that examines millions of retail datasets on a daily basis, then re-trains its audience association models to provide the world’s most accurate in-store targeting experience.
Utilizing Real-Time Data
With the help of AI, retailers can put their data into use to better understand their audience and shoppers’ behavior, their products, and store; by leveraging data like demographics (day, time, dominant age group, gender), weather conditions, nearby events, and more (e.g. traffic, social data, loyalty data, behavioral insights, etc.) Thus, not only showing the right product but also showing the right promotions and offers, to the right customer, at the right time.
Connecting With Customers
When customers’ emotions are triggered while shopping, their purchasing decisions can be affected.
Intouch.com Guarantees a Low Churn Rate
The average spend of a customer in UK forecourts last year was £6.06.
If you want to serve your customers the same online experience in their favorite stores and increase shoppers’ retention, get Intouch now!